ROYAL OBSERVATORY GREENWICH. PLANETARIUM LAUNCH
“Infinity” Campaign
Challenge: The Royal Museums Greenwich are a UNESCO World Heritage site. Containing buildings of real interest and worth. So how do you persuade people that the new Planetarium you’ve built is fitting company?
Solution: You tell the story of Planetarium not just in the narrative of brochure you create, but through the very form of the brochure itself. The onsite Peter Harrison Planetarium is architecturally significant not just for its 45 ton bronze dome. But for the precision use of symbolic angles throughout its construction. For instance, its 51.5 degree horizontal tilt, deliberately maps to the precise latitude of Greenwich.
Our collateral echoes this use of symbolic angles, through irregular cuts and folds. Then draws parallels with the way different civilizations use angles as a way to harness the infinite. From the symbolic, religious and scientific use of precise angles angles in the key buildings of ancient civilizations who studied the stars - and the astronomers who drove humanity’s understanding forward.
