AUTODESK UNIVERSITY
Challenge: Autodesk is a leader in design software. Providing a range of products for designers in everything from computer gaming to manufacturing to architecture, engineering and construction. Each year they hold an annual conference for their users called Autodesk University. How do you convey the promise of Autodesk’s biggest annual conference to software engineers in a way that feels compelling?
Solution: You capture their imaginations with a theme and banners that express how we can empower them to create to the very limits of their imaginations - and beyond.
Event theme
I came up with the event theme: “The Power of the Possible”. Designed to closely align with Autodesk’s brand messaging platform of: “Accelerating Better Design”.
EVENT BANNERS
Promise: At Autodesk University, you’ll get the power to deliver:
Radical changes in shape, scale and style.
Designs that offer new levels of sustainability.
Faster more far-reaching outcomes.
Design that delivers social as well as commercial benefit.
More forward-looking, future-proof design.
That’s why AU is a truly mind-expanding experience.
