AECOM brand video
How do you make a brand that does everything stand for something?
Challenge: AECOM is a huge architecture, engineering, and construction company formed from mega-mergers. It aimed to be a one-stop shop for global projects. But how can such a large organization deliver a clarity of purpose for customers and employees?
Solution: Our “One AECOM” campaign positioned AECOM as focused and heroic. Empowering individuals to dream bigger, think further - and conquer previously impossible global challenges. It tied in with the new visual identity being created for the brand at the same time.